Starting a new aesthetics business is an exciting time for anyone. You’re turning your passion for making others look and feel their best into a profitable business and at EpiNu we love supporting as many local businesses as possible to do this. Below are some of our top tips to help you get started with your new aesthetics business.
1. Consider your Training
There are a wide range of different courses and training options out there, deciding the best fit for your needs will depend on a number of factors. You may want to run your business from a managerial level and hire ready trained beauticians and aesthetic practitioners or you may want to ensure you have the highest level of training yourself. Aesthetics is set to attract more regulation in the near future so consider the futureproof nature of any training course you consider.
2. Get to Grips with your Legal Requirements
The legislation, regulation and financial requirements necessary to start your own business are important. You must take the time to understand each properly and get professional help whenever you feel you aren’t sure. Everything from choosing your business name to patient aftercare and insurance requirements need to be considered carefully.
3. Write a Business Plan
Your business plan is necessary to forecast your future and to present to banks or other potential investors. If you are looking for funding, then you need a watertight business plan. It also helps you understand your potential market and plan effectively to reach any short and long-term goals.
4. Choose your Products and Services
There are so many different aesthetic treatments on the market, you need to decide on your niche. At EpiNu Aesthetics we have a range of high-end aesthetic machines giving salon owners and aesthetic practitioners the pick of the latest technologies. Clients are often looking for the latest skin and beauty enhancement technologies and our range delivers this. From spider vein removal to fat freezing and hair reduction to tattoo removal, you can equip your new business with everything you need to get off the ground and wow your clients.
5. Advertise, Promote and Market
Once you open your doors, you can’t expect a steady stream of clients. You need to work to attract people to your new business. Show off your amazing work, the results of treatments and services you give and keep customers coming back for more and recommending your business to their friends.
Launching your own business in aesthetics is an exciting step forward. It is also a chance to show off your skills and help your clients feel great and be the best they can. EpiNu Aesthetics is here to help you along your journey and provide the tools you need for success.